WatchHouse WatchHouse


With two coffee houses to its name, WatchHouse wanted to redefine their coffee offering to maximise its appeal at a time when they were considering their plans for growth. We sought to bridge the gap between mass-market appeal and a discerning, quality-driven experience to shape a brand identity that cuts through the noisy, cluttered and often overly-complicated coffee market.

With an emphasis on creating a peerless market position, we framed WatchHouse as a coffee offering that sparks a sense of serenity to the coffee house experience, one wrapped up in a design approach that places quality at the heart of the brand and everything they do – from the service to the product to the interior design, no stone is left unturned in consistently delivering on the brand values that make up their Modern Coffee experience.

With over a dozen London and UK-based houses as well as state-side expansion in New York, we continue to work with WatchHouse as their creative partners.

Paying homage to it’s origins, the Bermondsey Born brand mark depicts the first WatchHouse site that came into being. First built in 1829; re-born in 2012.

One of the key features of our work is the continual ambition to treat signage design as a response to context. Each site differs, whilst always retaining the qualities that make it unmistakably WatchHouse.

Beyond our work on the brand identity and sites themselves, we have developed a suite of retail and mail-order packaging for WatchHouse that not only abides by the principles at the core of the brand, but also takes into account practical concerns, providing maximum viability and efficiency without compromising on quality.

Thanks to Roland, Darren and the WatchHouse team for pushing us forward in perpetual pursuit of creating a peerless brand in their field.