Overview
With two coffee houses to its name, WatchHouse wanted to redefine their coffee offering to maximise its appeal at a time when they were considering their plans for growth. We sought to bridge the gap between mass-market appeal and a discerning, quality-driven experience to shape a brand identity that cuts through the noisy, cluttered and often overly-complicated coffee market.
With an emphasis on creating a peerless market position, we framed WatchHouse as a coffee offering that sparks a sense of serenity to the coffee house experience, one wrapped up in a design approach that places quality at the heart of the brand and everything they do – from the service to the product to the interior design, no stone is left unturned in consistently delivering on the brand values that make up their Modern Coffee experience.
With over a dozen London and UK-based houses as well as state-side expansion in New York, we continue to work with WatchHouse as their creative partners.
