The Arts Club is a prestigious private members’ club founded in 1863 by a group of prominent figures including Charles Dickens, Anthony Trollope, and Lord Leighton. Located in Mayfair’s Dover Street, it serves as a hub for individuals affiliated with the creative arts, be it as professionals or benefactors. From Grayson Perry to Prince William, it holds a particular reverence.
We were commissioned to help breathe new life into the brand, at a time when expansion plans were already in train. From refining and refreshing the original identity to expanding our work into other areas of the Mayfair club as well as working on the launch of the Dubai outpost, we delivered a comprehensive refresh to the brand that has helped to ensure its heritage can comfortably translate to the demands and expectations of the modern member.