Liv Luttrell

Liv Luttrell Liv Luttrell


Fine jewellery studio Liv Luttrell specialises in the creation of exquisite original editions and bespoke designs, all handmade in the UK.

With a long-standing passion for fine art, abstract art and sculpture, we worked closely with Liv to translate her reference points into a radically modern, reductive identity which deliberately eschews reference to the intricate detailing that underpins her craft.

Using her initials as the starting point, we created a striking brand mark that subsequently shaped the logotype and gave way to a creative direction for the brand that informed our approach to the art direction and photography for the brand launch and all that followed.

Thanks to Liv for asking us to bring to life her unwavering pursuit of modernism in graphic form, and to Luke Evans for his expertise with the product photography.