Overview
A bridge between emerging furniture design talent in the Nordics and a customer-base seeking deeper engagement with the objects they surround themselves with.
This was the idea that the founder of ÅBEN came to us with. Based in Copenhagen, we worked closely with them and their team to define, design and launch the brand, putting the people behind the products to the fore and turning the conventional sales-led approach on its head. As a brand focused on offering the highest level of craftsmanship from its range of makers located across the Nordic region, ÅBEN is a bold riposte to mass-market manufacture and consumption; a brand that focuses on less, made well, the Nordic way.